Sports apparels are essential for people who indulge in regular workout sessions or any other form of strenuous physical activity. These apparel are designed so that the person wearing the same can obtain sufficient comfort and agility during their performance of physical movements. “Air Jordans” is one of the premium collections of sports shoes designed by one of the world’s renowned sports apparel brands. If someone wants to explore the latest collection of Air Jordans, it is essential to know what makes this shoe so popular.
Attributes that make Air Jordan popular in the global market
- Product performance of high-quality
Being shoes of premium quality, this product provides a lot of comfort and support. A sports person can wear this shoe for a long without much discomfort. It is due to this high-quality performance provided by these shoes that people look forward to explore the latest collection of Air Jordans.
- Premium quality materials
Air Jordan shoes are made up of the best quality material available in the market; thus, there remains a cost connection with any of the products of premium quality. Compared with shoes of similar type from various brands, the price of Air Jordans is not too high.
- Additional comfort and support
Irresistible and persisting foot pain is chronic among people who wear sneakers regularly. It has been found that among some people, plantar fasciitis and heel spur are also common. Thus, it is essential to have that extra cushioning in sneakers to prevent such complications. People are inclined to explore the latest collection of Air Jordans because these shoes come with that extra cushioning that removes pain and discomfort easily.
- Uniqueness
Customers always expect unique styles and designs when they spend a lot of money on purchasing a premium-quality product. Unlike traditional sneakers, consumers prefer Air Jordan, which has a unique design and style, with non “end-tag” at the back of the shoes.
- Wider recognition
Influencer marketing is one of the trends that customers follow a lot nowadays. Thus, more and more people recognize Air Jordans as a significant collection of shoes since many celebrities are wearing them and advertising about the same. Hence, this collection of products is known to enjoy desirability as well as value.
Impact of the Collection on Society and Culture
The latest collections of Air Jordan have become a symbol of status in the culture or world of sneakers. The impact of this shoe collection has vastened from only basketball to fashion, hip-hop, and pop culture. This collection of shoes has become one of the significant staples in the field of street culture as well as casual wear.
Conclusion
It can be thus concluded that Air Jordans is one of the most significant as well as widespread brands in the field of sports. It has uniqueness, style, premium quality, and excellent performance. The popularity can be associated with the wearing of the shoes and the cultural impact of these shoes in the market.